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To create hype around the ReNew product launch and inspire consumers to reduce plastic use in their lives, Imprint Projects created a 14-day experiential retail pop-up in SoHo. The 3,000 square-foot space housed an eye-catching art installation of 5,000 discarded plastic water bottles educational displays, and hosted sustainability workshops and discussion panels.

Client 
Everlane

DETAILS
SoHo, New York
2018

CREDITS & COLLABORATORS
Imprint Projects
Square Design
Yichen Ke

Scope of Work
Spatial Design
Signage
Fixtures

AWARDS & Recognition
The ADC Awards