To create hype around the ReNew product launch and inspire consumers to reduce plastic use in their lives, Imprint Projects created a 14-day experiential retail pop-up in SoHo, NY. The 3,000 square-foot space housed an eye-catching art installation of 5,000 discarded plastic water bottles educational displays, and hosted sustainability workshops and discussion panels.
Role: Lead Spatial Designer
Client: Everlane
Project Lead: Imprint Projects
Build: Square Design
Design : Yichen Ke
Awards: The ADC Awards