Everlane


To create hype around the ReNew product launch and inspire consumers to reduce plastic use in their lives, Imprint Projects created a 14-day experiential retail pop-up in SoHo, NY. The 3,000 square-foot space housed an eye-catching art installation of 5,000 discarded plastic water bottles educational displays, and hosted sustainability workshops and discussion panels.

Role:
Lead Spatial Designer

Credits:
CLIENT: Everlane
LEAD: Imprint Projects
BUILD: Square Design
DESIGN: Yichen Ke

Awards:
The ADC Awards